Learn likeable s 10 commandments for creating beautiful content that your audience will love. In the world of facebook, twitter, and beyond, that recommendation can travel farther and faster than ever before. Marketing book podcast interview with dave kerpen of likeable social media, revised and expanded. The result was a torrent of information that facebook and. Apr 16, 2015 its not enough for a business to have a social media presence. Likeable is a social first digital marketing agency located in the heart of new york city.
With davids bestselling likeable social media, readers learn how to successfully tap into the power of social media and word of mouth marketing. A friends recommendation is more powerful than any advertisement. Together with his wife carrie, david manages the likeable team of over 50 social media marketing experts to help brands, businesses and organizations get the most out of social media. Get this torrent stream torrent description likeable social media. Dave kerpen is the author of likeable social media 3. How to delight your customers, create an irresistible brand, and be amazing on facebook.
Facebook, instagram, twitter and snapchat, your followers will increase rapidly. As the power of the media grows, so does its effects on daily life and social behavior. Ny times best seller likeable social media, likeable business. Learn the insandouts of perfecting your social media strategy to take your business to the. Likeable social media by dave kerpen mobi download. If youre been on social media for a while, this book may help you develop a more effective strategy. What is the most important element of a facebook ad. Weve taken everything dave learned from driving results for some of americas biggest brands and packaged them into the likeable local dashboard a platform designed with small business owners in mind. Grab your copy and take your social media to the next level today. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks author. Inside david provides clear instructions on how to engage with customers on facebook, twitter and many of the other top social networks inorder to build and expand brand awareness.
Apply these key concepts in creating a social media marketing strategy for a client, including assessing the organizations needs and developing a. Are you a small business just starting out on social media. Likeable social media 3e, how to delight your customers. A few months back i watched an interview with sway groups allison talamantez over on the american marketing association which lead me to some interviews and information about dave kerpen and his newly revised book likeable social media. Sproutsocial ive been enjoying the statistics and tools available on sproutsocial, and am using it to get good twitter and facebook overviews of my accounts and for some of my clients statistics. Dave kerpen is ceo of likeable local, a social media software company thats helped thousands of small businesses, and chairman of likeable media, a contentas. Nov, 2012 neal schaffer, founder of windmills marketing, is a leading social media strategist and teaches social media marketing at rutgers university. Facebook page of virginia shooters wife becomes heated. How to manage the torrent of social media conversations and increase your productivity. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks, journal of applied communications.
Likeable media the digital agency that provides faster service from the smartest in social with likeability guaranteed. Kerpen focuses on how to create a strong online presence for your business and explains how to improve your facetoface interactions. Dave kerpen, cofounder and ceo of likeable, author of likeable social media and the forthcoming likeable business. Likeable media is a social media and wordofmouth marketing firm that has managed the social media presence of more than 200 companies, including verizon, ge and logitech. People like to share with and feel connected to each other, brands, organizations, and even governments they like and trust. How to delight your customers, create an irresistible brand, and be generally amazing on facebook. Feb 20, 2020 learned a lot about paid media, also great on resume for social. Walter is a seasoned marketer and publicist with almost 19 years of experience in marketing, communications, social media engagement, events management, strategic planning and corporate development. His groundbreaking bestseller likeable social media changed the way businesses interact with their customers on a daily basis. Promoting likeable social media, the type that creates online debate, and social conversation, that gains likes and shares. Likeable social media book summary norwich business school. Some brands excel at creating clinical pieces without being interpersonal because that is the audience the companies are targeting. By checking for material, the social media scanner expands safety to twitter accounts and facebook. Dave kerpen, ceo of likeable media, a social me dia and wordofmouth marketing firm based in new york city, seeks to help companies achieve just that in his.
If you bring something unique to the table, if you are willing to put in the work, and if you can contribute to the positive and upbeat office environment, youll find an opportunity at likeable local that is very unique. Likeable social media book summary norwich business. Packed with brandnew case studies from todays emerging social sites, this updated edition of likeable social media helps you harness the power of wordofmouth marketing to transform your business. Jun 07, 2011 likeable social media helps you harness the power of wordofmouth marketing to transform your business. The secret to successful wordofmouth marketing on the social. Learned a lot about paid media, also great on resume for social. This updated edition of the bestselling classic is packed with expert advice and new case. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks. Likeable hub lets you share to twitter, facebook and linkedin all from one place, on your schedule. On this day, organizations and individuals will take a moment to do at least one act of kindness onlinewhether thats sharing a compliment on instagram or thanking a friend on facebook.
Likeable business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave kerpen, 2011 this book is divided into 18 main chapters, which are all strategies for everyone to enhance their brand performance on social media. The secret to successful wordofmouth marketing on the social web is easy. However, these tools change quickly, and the reader should check the companys site and read current policies and guidelines related to the tools in case changes and updates have been made since the time of printing. Knowing your target demographic is a vital component to being engaging. Likeable has saved me a huge amount of time in looking for and brainstorming fun. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks by dave kerpen and a great selection of related books, art and collectibles available now at. How to delight your customers, create an irresistible brand, and be generally amazing onand other social networks by dave kerpen requirements.
Dave starts every chapter by sharing his personal experience as well as experience fro people around him. Just add any link, text, or picture that you want to share to your queue. Likeable social media is the importance of listening in social media. Download torrent likeable social media, revised and expanded. Download likeable social media by dave kerpen mobi torrent or any other torrent from other ebooks direct download via magnet link. Mar 12, 2017 his groundbreaking bestseller likeable social media changed the way businesses interact with their customers on a daily basis. Likeable social media subtitle mcgrawhill education.
Contained cybersecurity training teaches you techniques and tips to create your experience safer via a set of online instructional modules. You can choose to post now or schedule your posts for a later date. Jun 15, 2017 some social media experts cautioned, however, that the rage commenters express on someones facebook page isnt necessarily intended against that person but an outgrowth of heated debate. One of the things we often hear from nonprofits and social.
Dave kerpen, author of likeable social media, lays out 11 steps to becoming a more likeable business leader. The media torrent and disposable feeling by todd gitlin media has been so rampantly incorporated into everyday life that it is difficult for one to escape its reaches. Learn likeable locals 10 commandments of content creation for creating beautiful content that your audience will love. And most important, learn how to truly engage your customers and help them spread the word. Heres how to make your brand more likeable on social media. Thats all that really matters how likeable you are. Dave kerpen reveals the remarkable returns youll get when you gain the trust of your customers and. May 06, 2011 if youre new to social media, likeable social media is a good introduction. Everyday low prices and free delivery on eligible orders.
If youre not in the social media marketing game, youre not in the game at all. Heres a sneak peek at the top 10 most likeable csuite execs according to the likeable index, and the content each shares across the social web, with a. Book is available at university bookstore, or can be purchased or rented online all additional course readings will be posted on the course. Alexis ohanian is the cofounder an executive chairman of reddit, a social voting news website with geek allegiances, a smalltown feel and a penchant for lighting up the memes your friends im you about next week.
Combining eyecatching design with onbrand messaging and targeted promotion, well make your social media presence work for your business. How to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin. How to delight your customers, create an irresistible. The hub site and referral program is just what i was looking for. Likeable social media by dave kerpen overdrive rakuten. Asked if companies needed to consider varying personality style across different. Likeable social media the new york times and usa today bestseller. Get this free report and never miss another great article from social media examiner. Likeable local is a software and service solution used by hundreds of marketing agencies to profitably manage their clients social media. I truly believe people who stay there longer than a year do love likeable but it takes a certain type of person to buy into it.
Download likeable social media, revised and expanded. The book is heavily facebookoriented, although most of the other networks are at least mentioned in the appendix. Likeable local currently have a rating of 0 out of 5 stars on serchen and are currently not rated by their customers. From one of the worlds leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the likeable social media. The new york times and usa today bestsellerupdated to bring you up to speed on the latest social media sites, features, and strategies.
Too many people succumb to the mistaken belief that being likeable comes from natural, unteachable traits that belong only to a lucky fewthe good looking, the fiercely social, and the. In likeable social media, dave kerpen reveals the secrets and techniques and methods to setting up a mannequins fame by being real, partaking, and clear on fb and totally different social media sites. Freecourseweb com udemy social media automation 436 mb. Likeable hub for social media marketing on the app store. Jul 04, 2015 the question remains, how do we become more likeable on social media. Buy a discounted paperback of likeable social media 3e online from australias leading online bookstore. But a problem arose as businesses and organizations tried to become more active on social media. Mar 26, 2020 likeable local now has a new product, a new direction, a new team, and a new mentality. Likeable social media, third edition how to delight your.
Everything you need to know about instagram for business and personal ultimate instagram marketing book social media. Likeable social media in todays world social media drives everything. And dave kerpen teaches businesses how to do that in this book likeable social media, revised and expanded edition. Likeable local now has a new product, a new direction, a new team, and a new mentality. Dave kerpens insights and clear, howto instructions on building brand popularity by truly engaging with customers on facebook, twitter, and the many other social media platforms are nothing short of brilliant. Alexis ohanian is the cofounder an executive chairman of reddit, a social voting news website with geek allegiances, a smalltown. The secret to successful wordofmouth marketing on the social web is. These guides help you make the most of your social media and were written with your industry in mind. Download likeable hub for social media marketing and enjoy it on your iphone, ipad, and ipod touch.
Social media tools discussed in this book were current at the time of printing. Mastering your brand facebook, instagram, twitter and snapchat instagram. Social media marketing university of iowa college of. Whether you need a social media strategy to guide your efforts or someone to manage your social media endtoend, we can help. In the world of facebook, twitter, vine, instagram, and beyond, that recommendation can travel farther and faster than ever before. If youre new to social media, likeable social media is a good introduction. Full version likeable social media, revised and expanded. Supersaturation, or the media torrent and disposable. Your daily post idea emails and poststweets have given me great insight and keep me current.
Likeable social media helps you harness the power of wordofmouth marketing to transform your business. His advice is pure, welcome common sense, and the text is lighthearted, entertaining and easy to digest. Before launching a social advertising campaign its best to have. We were one of the firstever pureplay social media agencies and. Overall, likeable social media is a useful companion for anybody keen to tap on the growing importance of social networks for ones business. Feb 14, 20 likeable social media in todays world social media drives everything. Likeable social media by dave kerpen mobi download torrent.
1432 1012 869 1346 820 417 1388 491 87 572 36 1404 585 447 1504 1251 524 1249 110 1096 940 306 1131 98 4 267 1341 1249 599 1494